Artists, businesspeople, and creators of all kinds have to start somewhere. For Fresco Jones and JRod, they started as a group of friends with an idea and a dream. Today, they own and operate a successful, Atlanta-based high-fashion streetwear brand called Brothers Clothing. In this episode of Inside Out, we talk about the business of high fashion streetwear and how Brothers Clothing came to be. They share almost everything about the launch of their clothing brand, from the role of color theory in their graphic design to growing during the pandemic to how they approach digital advertising and social media marketing. Plus, they divulge some fresh details about what you can expect from Brother Clothing in the future. These guys haven’t even scratched the surface when it comes to the potential of their high-fashion streetwear brand! Be sure to stay connected with Brothers Clothing and the amazing men behind the growing brand. “You can’t get really caught up in these fads cause they can die out just as quick as they started so that’s why we just kind of set out to brand ourselves based on quality right now… We always kept it simplistic, clean – but we’re starting to push the agenda because we see that… there’s people out here really pushing the envelope on what you can do with clothing.”
Episode Timeline: What You’ll Learn & Questions Answered
00:00 – Intro
00:29 – Introducing today’s topic & guests
02:48 – About Brothers Clothing & How they started the brand
05:35 – Will you create a sportswear collection in the future?
06:47 – What do you have to do to launch a clothing brand? & The power of investing in quality materials
10:36 – Did you get pushback or support from friends and family when creating the brand?
11:51 – How their friendship started & What it’s like to go into business with your best friend
18:40 –What is the fashion scene is like in Atlanta?
21:45 – The meaning behind their brand name
23:10 – Who is your target audience and how do you advertise your business?
25:13 – Investing in digital advertising
28:09 – Developing high-quality apparel: Suppliers, manufacturers, and distributors
32:27 – How did you become interested in finance and investing?
34:12 – Growing a business during a pandemic & Their most popular sellers
39:56 – Business planning: How do you plan for the future? Where do you see yourself in 3 years? Will you be collaborating with other brands?
43:37 – The importance of learning about personal finance and business
46:22 – The keys to social media marketing
51:15 – Lessons learned from starting a clothing brand
57:02 – Have you gone full-time with this yet?
59:41 – Does your upbringing and where you’re from impact your brand? & The role of color theory in branding
1:05:51 – When do you design and produce spring, winter, fall, and summer collections?
1:12:52 – Fun stories from launching Brothers Clothing
1:18:00 – Networking: Pop-ups & Collaborating with stylists and other creators
1:22:57 – How AfterPay works and why you should consider using them for your business
1:28:14 – How to find Brothers Clothing
Check out Brothers Clothing: www.brothersclothing.nl
Follow them on Instagram: www.instagram.com/brothersclothing.nl
Connect with them on Facebook: www.facebook.com/brothers.nl
Check out Fresco Threads: www.frescothreadsllc.com
Follow them on Instagram: www.instagram.com/frescojones